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Brand voice

It sounds like you — not AI.

Most AI writes in the same flat, salesy voice. Tasmin learns your voice — from a few quick questions and the way you already describe your products — and writes everything that way, so it reads like you wrote it.

All features

How it learns

How Tasmin learns your voice.

Tasmin gets a feel for how you talk from three places — a few quick questions you answer once, the words you’ve already written in your shop, and, if you’d like, your existing social posts. A few minutes of setup, then the voice is yours.

  1. A few quick questions

    You answer a handful of plain questions once: your tone, who you sell to, and the words you’d never use. That’s the whole setup — done in a few minutes.

  2. The words you’ve already written

    Tasmin reads your product and collection copy — your real words — to pick up your rhythm: short and playful, or calm and considered. Nothing to upload; it reads what’s already in your shop.

  3. Your social posts Optional

    If you’d like, connect your existing social posts so Tasmin can learn from those too. Entirely optional — skip it, and your shop’s words are plenty to begin with.

Tasmin gets your voice close and keeps it the same across every channel. You read every draft, and you can shape the voice itself any time — you always have the final word.

Not a black box

Your voice, written down.

Everything Tasmin learns becomes one clear profile you can read — your tone, who you’re talking to, the words you love, and the words you’d never use. It’s plain English, it’s yours, and you can edit any line of it whenever you like. Every draft is written against this — so it reads like you, every time.

  • You can see it. No black box. The voice Tasmin writes in is spelled out in plain English on one card — so you always know exactly what it’s working from.
  • It’s yours, not ours. This isn’t something done to you — it’s your voice on the page, in your own words. And it’s yours to reshape whenever it should change.
  • Every draft is written from it. An email, a Pinterest pin, a blog post, a product page — all drafted from this same profile, so they sound like one shop. Then you read each draft and approve it.

Tasmin gets your voice close and keeps it consistent across every channel — and because it’s one profile in one app, you only have to shape it once. You always have the final word.

One app, one voice

One voice, every surface.

The voice Tasmin learns runs through everything it drafts — your emails, your captions, your blog, your product listings, even the wording that helps you turn up on Google. So a customer who reads your Instagram post and then your thank-you email can tell it’s the same shop talking. That kind of consistency is only possible because it’s one app, not five disconnected tools.

  • The same you, end to end. Tasmin learns your voice once, then writes in it everywhere — a punchy caption, a thoughtful blog post, a warm thank-you email. They all read like one person wrote them.
  • Consistency customers feel. When your post and your email and your product page all sound like the same shop, people trust it — even if they’d struggle to say why.
  • Only possible in one app. Five separate tools mean five different robots guessing at your tone. Tasmin is one app sharing one learned voice — that’s what keeps every surface in tune.
  • You always have the final word. Tasmin gets close and keeps things consistent; you read and approve every draft, and you can shape the voice itself any time.

It’s the same idea behind all of Tasmin: one app instead of five, so everything you publish sounds like you.

The self-check

It checks itself before you ever see it.

Before your blog posts and captions reach your queue, Tasmin reads its own writing back against your voice profile and flags anything that’s drifted — a line that’s gone salesy, a word you’d never use, a tone that’s gone stiff. (For email you can run the same check any time.) So drift gets caught before it reaches you, not after — you fix it or ask for another take. It’s a check that sharpens the first draft, not a promise of perfection — you still read and approve every draft, and can change any line.

  • It reads its own work first. Your blog posts and captions are checked against your voice profile — your tone, your rhythm, the words you’ve asked it to never use — before they reach your queue. You can run the same check on an email whenever you like.
  • Drift gets caught, not missed. A line that’s gone salesy or corporate is flagged with the exact phrase and why — so you can fix it or ask for another take, instead of it slipping past unnoticed.
  • A check, not a guarantee. It gets your voice close and keeps it consistent. You always have the final word — read, edit, approve — and you can reshape the voice itself any time.
Approve

Nothing goes live until you approve it. The self-check just means off-voice lines get caught and flagged, not quietly missed.

Yours to shape

Yours to shape, any time.

The voice isn’t fixed, and it isn’t Tasmin’s — it’s yours. Nudge the tone warmer or a little more formal, add a word to your never-list, drop in a phrase you love, change who you’re talking to. Save it once and everything Tasmin drafts from then on follows the new settings — across email, social, your blog and your product pages, because it’s all one app.

  • You hold the pen

    Tasmin learns how you talk and gets it close — but the voice is yours to adjust. Warmer or more measured, more playful or more polished, the words you’d never use: you set it, and you can change your mind whenever you like.

  • Change it once, everywhere follows

    One set of settings sits behind every draft. Tweak it and the next thank-you email, Pinterest pin, blog post and product description all pick up the change — so you’re never editing the same voice in five different places.

  • Going forward, not behind your back

    A change applies to new drafts from the moment you save — it never quietly rewrites anything already out there. And shaping the voice is separate from approving: you still read and approve each draft before it goes live.

Your voice, and you have the final word. Tasmin learns how you sound and writes everything that way — but it’s always a draft first. You read it, change a line, or set it aside. Nothing reaches a customer without your yes.

Why it matters

Sound like one shop — not five tools.

When your emails come from one tool, your captions from a freelancer, your blog from some generic AI and your listings from whenever-you-last-had-time, your shop ends up sounding like four different people. Tasmin fixes that for one simple reason: one app writes it all, in one voice — the voice it learned from you.

The lines above are illustrative samples, not your wording — Tasmin learns your real voice from your own shop. It drafts everything in that voice and you approve every word before it goes live. Tasmin gets your voice close and keeps it consistent across every channel; you always have the final say, and you can shape the voice itself any time.

Explore more

Your voice, everywhere it counts.

Email Emails that bring people back Welcome notes, thank-yous and win-backs — written in your voice, sent on your yes. Explore → Social Posts, written & scheduled Instagram, Pinterest & Facebook — drafted in your voice, posted on your yes. Explore → Blog Stories that get you found Blog posts that sound like you and help your shop show up on Google. Explore →

FAQ

Questions, answered.

How does Tasmin learn my voice?

A few quick questions about your tone and who you sell to, plus a read of the product and collection copy you’ve already written. That’s enough for Tasmin to pick up how you talk and write everything that way.

What if I don’t like a draft?

Edit any line yourself, or ask Tasmin for another take. Every draft is yours to change before it goes anywhere — nothing is sent or published until you say yes.

Can I change my voice later?

Yes. Update your answers any time — your tone, your audience, words you’d rather avoid — and Tasmin writes to the new settings from then on.

Won’t it still sound like generic AI?

No. Tasmin writes in your voice, not a flat one-size-fits-all tone — and it checks its blog and email drafts against your voice and flags anything that drifts before it reaches you. You read and approve everything, so anything that feels off never reaches a customer.

What if I haven’t written much copy yet?

The few quick questions are enough to get Tasmin started, even on day one. The more you’ve written — product descriptions, an about page — the sharper it gets, and it keeps tuning as you approve and edit drafts. If you’d like, you can also point it at your existing social posts, but that’s optional.

Can I keep different tones for different things?

Your voice stays recognisably you everywhere, but it naturally flexes to fit — a touch more playful in an Instagram caption than in a refund email, say. And because you approve every draft, you can always nudge the tone of any one piece before it goes out.

Does the same voice really run across email, social and my blog?

Yes — that’s the advantage of it being one app rather than five. Your emails, social posts and blog are all drafted from the one voice profile, so your shop sounds like itself wherever a customer meets it.

Writing that sounds like you wrote it.

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