tasmın

Your strategist

Know which work is worth money.

Every other tool does the work. Tasmin also tells you which work is worth doing — it reads your store’s numbers, works out what your revenue goal needs, and puts a euro value on the moves that close the gap. So your effort goes where it pays. Estimates from your own data, never a promise — and you approve every move.

All features

Work backwards from the goal

Your target, broken into what it takes.

Set a revenue goal and Tasmin reads your own numbers — how many people visit, how often they buy, how much they spend — and works out exactly what the goal needs. Not a rule of thumb: your last 30 days. So a big number stops being a wish and becomes a daily target you can see.

  • Visitors a day The number of people who need to come by each day for the goal to be in reach — the headline it all comes down to.
  • How often they buy Your real conversion rate, read from Google Analytics — not an industry average.
  • How much they spend Your average order from Shopify, so the maths is your shop’s, not a template’s.

If the data isn’t there yet — a shop with no analytics connected — Tasmin says so plainly rather than inventing a number.

Pace, honestly

On track, or behind — no wishful thinking.

Every day Tasmin checks where you are against where you should be. If you’re behind, it says by how much and what the finish looks like at this rate — always if the pace holds, never a promise. And in the first few days, when a projection would just be noise, it refuses to guess a finish at all.

  • Where you’ll land Your revenue so far, carried forward at today’s rate — the honest projection, not the hope.
  • By how much you’re short The gap between that projection and your goal, with the days you have left to close it.
  • A range, not false precision An estimate range that widens when there’s less to go on — and no finish date at all under five days in.

It’s a run-rate, not a crystal ball. Every line is conditioned on “if the pace holds” — because that’s the honest thing to say.

Which work is worth money

A euro value on every move.

This is the part no tracker does. When you’re behind, Tasmin ranks the moves that close the gap by what each is worth — sized from your own send and ranking history. Send a campaign, push a post to page one, publish. Estimates, with the confidence shown, so you spend effort where it actually pays. Never a promise.

  • Sized from your own history A campaign is worth what your past campaigns earned per subscriber, times the audience. A ranking push is estimated from your clicks-per-position and your funnel.
  • Confidence, shown honestly A direct number like email is marked solid; anything chained through several steps, like ranking, is marked an estimate — and “≈3 positions” is an assumption, not a measurement.
  • No number, rather than a fake one Below enough history to be honest, Tasmin shows no figure and says so. Goals it can’t size in euros — like visits or subscribers — get a lever, not a made-up price.

Every figure is an estimate from your own data — not a promise. And nothing runs until you approve it.

Your week, in two lines

What moved, and why — in plain words.

Once a week Tasmin writes a short read of your goals: what the revenue did, and the measurable reasons behind it — a campaign that landed, a page that climbed. It names only what it can actually attribute; the rest stays unclaimed. This is the one part of the strategist that uses AI — everything else is just maths on your own numbers.

  • Revenue first It opens with the number that matters — this week against last — then explains it.
  • Only measurable causes It credits a campaign or a ranking move only where the data attributes it — “top contributors,” never “the only reason.”
  • Free to read, cheap to rewrite The standard read costs nothing. An AI rewrite in a warmer turn of phrase is 5 credits — and if AI isn’t available, you get the standard read, uncharged.

No invented numbers, products or offers — the prompt is fenced to your real data, and an empty week says so plainly rather than filling the space.

The long game

Wins that count — and only the real ones.

A goal is a marathon, so Tasmin keeps the momentum. A don’t-break-the-chain streak built from what you actually publish. Milestones marked the day they truly happened — first sale, best month, first page-one ranking. And an honest line ahead: “at current pace,” never a fantasy date. It celebrates each moment once, then moves on.

  • Streaks from real work Built from what you’ve genuinely posted and sent — never invented, because a fake streak on a quiet store is a lie you’d spot.
  • Milestones, dated true First sale, first page-one ranking, best month — each marked the day it actually happened, and celebrated exactly once.
  • An honest line ahead Where you’re heading “at current pace” — and where a date can’t be honest, it says the pace instead of inventing one.

The one surface allowed a little warmth — earned by never overstating it. No confetti wall for a store that’s done nothing yet.

Explore more

The teammates it draws on.

Intelligence Know what’s working The weekly read the strategist draws on — what moved, and the few moves worth making. Explore → Email Emails that bring people back Usually the highest-value move to close a gap — drafted in your voice, sent on your yes. Explore → Showing up on Google Help the right people find you Push a page toward page one — a move the strategist can size from your ranking history. Explore →

FAQ

Questions, answered.

Will Tasmin guarantee I hit my goal?

No — and anyone who promises that isn’t being straight with you. Tasmin projects where you’ll land at your current pace, and it hedges every line with “if the pace holds.” It values the moves that close the gap as estimates from your own data, not promises. It makes the path clear, not certain — where you land is down to the work and the market.

Where do the numbers come from?

Your own store. Visits and conversion from Google Analytics, orders and average sale from Shopify, rankings from Search Console, email results from your past campaigns. Nothing is a benchmark or a rule of thumb — and if the data isn’t there yet, Tasmin says so instead of guessing.

How does it put a euro value on a move?

From your own history. A campaign is valued at what your past campaigns earned per subscriber, times the audience — that one’s marked solid. A ranking push is estimated from your clicks-per-position and your funnel, and it’s labelled an estimate, because it chains through several steps (the “≈3 positions” is an assumption, not a measurement). Below enough history to be honest, it shows no number rather than a made-up one.

Does the strategist cost credits?

Almost all of it is free — the pace, the funnel breakdown, the valued moves, the milestones and streaks are all just maths on your own data. The single paid part is an AI rewrite of your weekly read, which costs 5 credits; the standard weekly read is free.

Does it change anything on its own?

No. It works out what your goal needs, projects your pace and puts a value on the moves — then you decide. Nothing sends or publishes without your yes. It’s a strategist, not an autopilot.

What if my store is brand new?

Some of it needs a little history to stay honest — a few campaigns to value an email send, some ranking data to size a push. Until then Tasmin shows what it can and says plainly where it can’t yet, rather than inventing numbers to fill the space.

Isn’t this just the goals tracker other apps have?

Most tools show you a progress bar. Tasmin works backwards from the number: what it actually takes, whether you’re on pace, and which specific move is worth the most toward it. That’s the strategist layer — the fractional CMO that tells you where to spend your effort — not just a tracker.

Know which work is worth money.

100 credits waiting when we open · Estimates from your own data, not promises.